Jonathan Franchell is the Founder and CEO of Ironpaper, a digital agency based in New York City and Charlotte, NC. Jonathan leads marketing, design, content, and technology teams at Ironpaper and is passionate about helping B2B technology enterprises achieve core business objectives and measurable growth. Additionally, Jonathan has a passion for helping nonprofits improve sustainability through digital transformation.
Clients: Nokia, SAP, Crossfit, Safe Horizon, Yale University School of Management, Unicef, Bank of New York Mellon, Jazz.org, and Total Wine & More.
Why Your Company Might Need a Content Audit
Publication: HubSpot blog
Does your company need a content audit? Read this post to find out why an audit may be just the thing your content team needs.
10 Must-Have Skills for Content Marketers in 2017
Publication: Social Media Today
Marketers are increasingly being called upon to diversify their skills and play various roles on the team. Modern marketers are rarely hired to only perform social media tasks; instead, they are expected to write content, understand data, and work with sales to increase profits.
Marketers Need to Embrace Data Now: Here's Why
Marketers are always pushed towards making data-driven decisions in campaigns. But it can be difficult to meet that request. Here are tips how to embrace a more data-driven mindset.