Hello
Jonathan Franchell is the founder and CEO of Ironpaper, a B2B growth agency he launched in 2003 to help companies redefine how they grow—with more clarity, purpose, and relevance. He believes in Peter Cooper’s vision of a union between science and art, a principle that continues to shape Ironpaper’s daily work through a blend of creative inquiry and structured thinking.
Jonathan’s leadership philosophy centers on influence—not authority—and on building conditions where teams can do their best work. His methodology emphasizes the continuous interplay of strategy and execution, system-building as a creative act, and learning as a foundation for progress, happiness, and resilience. At Ironpaper, he has built a culture rooted in experimentation, reflection, and results—where purpose guides action and outcomes are measured by impact, not output.
Jonathan sees strategy as a living process. He helps organizations adapt in uncertain environments, reframe their positioning through narrative and insight, and unlock the potential of teams working toward meaningful outcomes. His work is grounded in the art of asking better questions—and in the discipline of turning vision into action.
Read Jonathan's most recent article: Why B2B Tech Deals Really Stall — And What Marketers Can Do About It on CMSWire
Jonathan Franchell
CEO and Founder
Jonathan Franchell is the founder and CEO of Ironpaper, a B2B growth consultancy that helps companies align strategy, systems, and storytelling to drive measurable progress. He launched Ironpaper in 2003 with a belief that real value is created at the intersection of disciplines—where creativity, analysis, business logic, and buyer understanding converge to solve meaningful challenges.
Jonathan leads with a human-centered philosophy that prioritizes influence over control, learning over rigidity, and systems over silos. At Ironpaper, he has built a culture where strategy and execution are deeply connected—and where creativity, data, and business outcomes operate in sync. His work focuses on helping organizations rethink how they go to market, engage buyers, and accelerate revenue with relevance.
